February 15, 2018
Thanks to Alissa Simon, HMU Tutor, for today’s post.
“Beyoncé doesn’t release albums; she creates cultural events.” - Daphne A. Brooks
According to Wikipedia, Beyoncé is the most nominated female singer in the history of the Grammy Awards (and she has also won 22 of them). Furthermore, Wikipedia cites: “In 2014, she became the highest-paid black musician in history and was listed among Time's 100 most influential people in the world for a second year in a row. Forbes ranked her as the most powerful female in entertainment on their 2015 and 2017 lists, and in 2016, she occupied the sixth place for Time's Person of the Year." In 2016 she made an album entitled Lemonade. It is known as a concept album and accompanied a one hour film by the same name. In it she narrates, dances, includes clips of family, and has many guest artists. She slips between genres such as reggae, hip hop, country, gospel, and blues.
Very few of us will ever have the chance to touch the whole world at once. I use dialogue for a living, but I do so in small groups and small venues. This allows for nice, intimate discussions which ensures that everyone can participate. Musicians, on the other hand, broadcast a message to the world instantly, quickly, and passionately. They embrace technological change in a way that questions how we use language effectively, potently, masterfully. Music is certainly not new, but music has begun to embrace a number of ways to increase its potential.
Lemonade is an ambitious project which addresses race, gender, and love. In it, Beyoncé unapologetically defends herself, her experience, and her right to be a strong, proud African American woman. By extension, her work inspires other women in tough situations. More than inspiration, though, she reminds us that we can (and should) aim higher. Beyoncé sends the message through lyrics like those found in “Freedom” where she says she breaks chains all by herself.
The album is not meant to show her perfections or even to tell the world that her experience trumps anyone else’s. It seems more closely aligned with owning the full complexity of experience. Life is full of decisions, and she tells all women to make their own decisions but also to own the past, not disregard it. Daphne A. Brooks, critic and scholar, writes, “The album encourages black women, in particular, to examine the wholeness of their beings and the complexities of their identities.”
While some dismiss her work as diva-like behavior, journalist Arwa Mahdawi reminds us that that would be a mistake. Beyoncé runs a business and knows it. Mahdawi suggests that we cannot ignore Beyoncé’s intentional branding. In fact, branding yourself is often expected of male artists, but dismissed in women. Mahdawi writes: “It’s a mistake to call Beyoncé’s notorious attention to her image ‘diva’ behaviour; it’s businesswoman behaviour. Beyoncé understood that she couldn’t let Beyoncé-the-person encroach on Beyoncé-the-brand. So she stopped saying much, and rarely gave interviews. In 2013, she made waves by appearing on the cover of the September issue of Vogue without deigning to give the customary interview that went with it. Her silence made her voice even more powerful, and reinforced the mythology she was creating.” She also surrounds herself with strong women. In music videos, she often dances among a group of women in step, herself at the front but always in step. The group dynamic is important, as is realizing that Beyoncé is a tour de force.
Lemonade begins with her grandmother’s 90th birthday in which her grandmother says, “Life gave me lemons, and I made lemonade.” Throughout the rest of the film, Beyoncé gives us the literal and figurative recipe of lemonade. I love to see an album that poses tough questions. This project made me wonder in what ways I interact with or participate in the world onscreen. What are the right questions to be asking? What does it mean to be female, powerful, and ambitious? How do we reconcile not just the past and the present, but the future? How can we address race relations in a healthy, powerful, and positive way? And, am I living up to my potential?
While not all critics think highly of Beyoncé (see bel hooks on the subject), so many people identify with her or her music that it would be impossible to dismiss her work. While she is talented, people often do not succeed based upon talent alone. Beyoncé has something extra that many people want to access. Taking a deeper look at her work has been a very worthwhile endeavor. She is sending a message and I, for one, am curious as to whether we are all receiving the same message, or if her work resonates for many reasons.
Contemporary success must attach to some objective desire whose impulse stems from the past. Success combines past reality with future visions in a way that seems visionary, but also still locates us in the present. Beyoncé participates in the past as much as she does in the present and future. In a way, progress always involves a stasis - the transcendent moment arrives only from an understanding of the forces which give rise to it. Beyoncé participates in the present by giving us a sense of opportunity which she has collated from history, experience, emotion, and public response. And for a few moments, the world moves in rhythm with her vision, her words, and her ideas, which are also our own.
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